- Kicking off CHICAGO’s 45th anniversary year in grand style, the band was secured to showcase Monster Inc.’s Retailer Awards program which filled the Paris Hotel Grand Ballroom in Las Vegas with over 4,500 attendees of the annual International Consumer Electronics Show. Guests included retailers, distributors, sales reps, press, and invited dignitaries who watched and celebrated Monsters’ greatest sales success stories of 2011, and new products for 2012. Also performing was the Korean supergroup the WONDER GIRLS, who used the show to announce and promote a new headphone line with Monster. Members of EARTH, WIND & FIRE were also on hand to announce a product partnership with Monster. The evening was sub-branded as a “Celebration of Real Music”, and was a huge hit for the host company.
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