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 • BAMM Brings 40 Years of Earth, Wind & Fire to CES

1/7/2011

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 -  EARTH, WIND & FIRE   kicked off their 40th anniversary year at the annual Monster retailer awards during the CES tradeshow in Las Vegas.  EW&F was joined by original founder MAURICE WHITE and a full orchestra on this special night.  Guests included retailers, distributors, sales reps, press, and invited dignitaries who watched and celebrated Monsters’ greatest sales success stories and new products.  Also performing was the Korean supergroup the WONDER GIRLS, who used the show to announce and promote a new headphone line with Monster. 

 -  After the awards and concert, an invitation-only after party cranked up nearby starring Columbia recording artist RAPHAEL SAADIQ, who was joined onstage by STEVIE WONDER, SHEILA E., DENISE WILLIAMS, and members of Earth, Wind & Fire.  A jam session for the ages followed.  In all, a tape-measure home run for Monster Cable - AND their guests.

Broken Arrow took care of talent negotiations, booking and contracting, orchestra selection and contracting, and after party direction.



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