Artist Advocacy
"few promotional strategies can impact the bottom line as much as - and as quickly as - forming an alliance with a celebrity"
- Anita Elberse, Lincoln Filene Professor, Harvard Business School
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Corporate and non-profit goals can be creatively developed and achieved through artist/celebrity relationships. Many times beginning with singular events such as private concerts or appearances, the initial relationship between artist and company can then be evaluated for growth. |
Broken Arrow specializes in establishing that relationship with an initial project designed to benefit both parties at an attractive cost, then guiding the relationship into a more long-term partnership with great benefit to both parties. Examples include special products, events, fan base activation. |
We are the liaison, the translator, that can introduce and guide these two decidedly different cultures along together.
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But the relationship must work both ways to reach its greatest effect. Not only must it meet corporate goals, but it will also have to benefit the promotional and yes, the business goals of the artist.
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Broken Arrow works with your firm to expedite the selection of the best and most appropriate talent for you, while avoiding costly time and effort spent chasing the wrong partners. We can quickly analyze and qualify the best options to make the right match for all concerned.
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• ONE RIVER VOICES PROJECT - CELEBRATING DIVERSITY THROUGH MUSIC
-A special collaboration between BROKEN ARROW singer/songwriter SHIRLEY GRIMES and cellist and conductor
CLIODHNA NI AODAIN, two Irish artists currently residing in Switzerland, the One River Voices project offered a magical response to the recent political developments around the globe, bringing people from around the world to join together to participate in the singing and recording of the song “One River”.
The purpose of the recording was to celebrate our ethnic and religious diversity, and to send a message of unity, respect, tolerance and love to a world where walls and discrimination are causing separation, fear and helplessness.
The positive message is a remake of the song “River” off of Grimes’ album Lovesongs, and features over 350 guest vocalists representing 40 different countries. Brought together from an open-to-all invitation on Grimes’ website, the participants joined together for one day in Bern, Switzerland, where they met and socialized, learned and rehearsed the song, and then participated in the recording session, all as the newly christened One River Voices. Grimes, her band, a string quartet, and the public choir were directed by Ní Aodáin, and the day brought untold joy, laughter and a few tears among the new friends. A video of the day was shot and was first publicly screened in Schloss Koniz in Bern. As well a music video for the song was released.
Further encouraging connection through the joy of music, the score, multi-tracks and other tools were made available online so that people around the world could record their own version of the song and share.
One River – Millions of Voices
• RONALD McDONALD HOUSE CHARITIES - KIRSTEN PROFFIT COLLABORATION
- Every year, RMH helps over 7 million families stay together during the time of a child's hospitalization. In a very challenging time for families, RMH also provides help with the expense of staying together in another city, or even getting basic medical and dental care in a vulnerable community. These programs can be found in more than 290 local Chapters in 58 countries and regions. To help bring attention to a new audience, award winning singer-songwriter KIRSTEN PROFFIT became an artist advocate of RMHC and is promoting the cause via creative musical avenues and to a new, young crowd. In addition she is donating the music of her rock-pop album Lucky Girl to certain chapters, giving the kids and families some much needed upbeat music for their stays.
CLIENT: Ronald McDonald House Charities
BROKEN ARROW: Artist advocacy program creation and management
• BLUE ENERGY TO THE WORLD'S MOST ISOLATED POOR
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- blueEnergy is a 501(c)3 organization that is transforming lives community by community. bE seeks out isolated, undeveloped communities, teaches local residents how to build and maintain simple renewable energy and clean water systems, giving them electricity and clean water for the very first time. bE also creates rewarding, hands-on internships in the field assisting with all community efforts.
blueEnergy looked to expand its reach among donors, volunteers, and interns. For that purpose, Broken Arrow developed celebrity/artist marketing assets for bE for fundraising events, promotional videos, concerts, fan base outreach and cross-promotional marketing efforts, which benefitted both the nonprofit and the artists. Co-produced events with musical artists to gain much-needed exposure.
CLIENT: blueEnergy
BROKEN ARROW: Artist/celebrity advocacy program; Company-artist liaison. Fundraising events & concerts; Marketing asset generation
BROKEN ARROW: Artist/celebrity advocacy program; Company-artist liaison. Fundraising events & concerts; Marketing asset generation
• NOT IN OUR NAME - BENEFIT MUSIC COMPILATION AND CONCERTS (NONPROFIT)
- Not in Our Name is a 501(c) 3 nonprofit organization developed in-part as an activist counterpoint response to the U.S. led military invasions of the Middle East. They wanted an immediate presence in the music community for awareness and possible participation as well as to generate fundraising activities. Broken Arrow devised and quickly produced an all-star music CD compilation benefiting the organization; curating, soliciting, and licensing tracks from artists such as MICHAEL FRANTI, ANI DIFRANCO, OZOMATLI, CHARLIE HUNTER, LES CLAYPOOL, OMAR SOSA and JONATHA BROOKE. Artwork and packaging produced by Broken Arrow included provocative photographs by National Magazine Award winner Even Wright (Rolling Stone) and Alexandra Boulat (National Geographic), both embedded photo journalists during the Iraq invasion. Events promoting the nonprofit featuring artists from the compilation were coordinated and produced by BA.
CLIENT: Not In Our Name organization (nonprofit)
BROKEN ARROW: Program conception and creation; Music licensing; Product generation; Art direction; Marketing, sales & distribution; Event production
- Not in Our Name is a 501(c) 3 nonprofit organization developed in-part as an activist counterpoint response to the U.S. led military invasions of the Middle East. They wanted an immediate presence in the music community for awareness and possible participation as well as to generate fundraising activities. Broken Arrow devised and quickly produced an all-star music CD compilation benefiting the organization; curating, soliciting, and licensing tracks from artists such as MICHAEL FRANTI, ANI DIFRANCO, OZOMATLI, CHARLIE HUNTER, LES CLAYPOOL, OMAR SOSA and JONATHA BROOKE. Artwork and packaging produced by Broken Arrow included provocative photographs by National Magazine Award winner Even Wright (Rolling Stone) and Alexandra Boulat (National Geographic), both embedded photo journalists during the Iraq invasion. Events promoting the nonprofit featuring artists from the compilation were coordinated and produced by BA.
CLIENT: Not In Our Name organization (nonprofit)
BROKEN ARROW: Program conception and creation; Music licensing; Product generation; Art direction; Marketing, sales & distribution; Event production
• GUITAR CENTER - NATIONWIDE PROMOTION WITH PETE YORN
- National musical instrument chain Guitar Center was looking to get new customers into their stores, and more from a non-musician background. Rock singer/songwriter and Columbia recording artist Pete Yorn was releasing a new record and was looking for non-traditional ways to attract new fans to his music. Broken Arrow devised a business development collaboration between the two, including a chain-wide in-store and online contest and new album promotion that brought Yorn fans of all ages into the stores and promoted his album in a new environment.
CLIENT: Guitar Center, Pete Yorn
BROKEN ARROW: Program creation, implementation and marketing; Contest Logistics; Company-Artist Liaison; Branding & Sponsorships
- National musical instrument chain Guitar Center was looking to get new customers into their stores, and more from a non-musician background. Rock singer/songwriter and Columbia recording artist Pete Yorn was releasing a new record and was looking for non-traditional ways to attract new fans to his music. Broken Arrow devised a business development collaboration between the two, including a chain-wide in-store and online contest and new album promotion that brought Yorn fans of all ages into the stores and promoted his album in a new environment.
CLIENT: Guitar Center, Pete Yorn
BROKEN ARROW: Program creation, implementation and marketing; Contest Logistics; Company-Artist Liaison; Branding & Sponsorships
• SUNFUNDER SOLAR LIGHTING for TANZANIA
- Only 2% of rural Tanzanians have access to electricity, which forces the overwhelming majority of the country's poor to spend $715M per year on hazardous kerosene for lighting. Besides the limiting burden of not having electricity at all, this further results in economic burden, health problems and pollution on a massive scale. Plus, "few actions could reduce carbon emissions as cheaply and easily as the phase-out of fuel-based lighting, making it one of the most effective and economically advantageous ways to combat climate change." Responding to the call, SunFunder is crowdsourcing the funding of 450 solar lights for teachers in the Arusha, Manyara and Morogoro regions of Tanzania.
BROKEN ARROW: Joining the partnership of SunFunder, Global Cycle Solutions and others to promote and fund this vital social enterprise
• REGEN ENERGY - U.S. PRODUCT and COMPANY LAUNCH
- Canadian startup Regen Energy was looking for west coast business leads & opportunities for their company and smart grid product launch in the U.S. The first holders of distributed intelligence patents in the energy management field, Regen transformed building energy management systems with their wireless demand response controllers. What they needed were well-positioned, forward thinking businesses that would trailblaze this new technology from the clean tech sector. Regen mined BA's existing network base with music venues and beyond in a creative alliance that helped them jump start their U.S. launch.
CLIENT: Regen Energy
BROKEN ARROW: Lead generation; Created relationships and captured mid and large market commercial prospects, such as HVAC firms, corporations, national retail chains, and municipalities for pilot program. Sales & marketing asset generation, branding and marketing development.
- Canadian startup Regen Energy was looking for west coast business leads & opportunities for their company and smart grid product launch in the U.S. The first holders of distributed intelligence patents in the energy management field, Regen transformed building energy management systems with their wireless demand response controllers. What they needed were well-positioned, forward thinking businesses that would trailblaze this new technology from the clean tech sector. Regen mined BA's existing network base with music venues and beyond in a creative alliance that helped them jump start their U.S. launch.
CLIENT: Regen Energy
BROKEN ARROW: Lead generation; Created relationships and captured mid and large market commercial prospects, such as HVAC firms, corporations, national retail chains, and municipalities for pilot program. Sales & marketing asset generation, branding and marketing development.
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