- On the same night she opened the live performances for the People’s Choice Awards on CBS-TV in Los Angeles, ALICIA KEYS jetted to Las Vegas and gave an epic, full-concert performance to highlight Monster, Inc.’s 2013 Retailer Awards at the 45th annual CES tradeshow. A capacity crowd of almost 5,000 guests packed the Paris Ballroom to see the 14-time Grammy winner just days after her new album Girl on Fire debuted at #1, and on the heels of appearances at the European MTV awards, the ultra-all-star studded “12-12-12” Sandy relief concert, VH1 Storytellers, American Music Awards, X-Factor, and Couric, Fallon, Tavis, & Ellen TV shows. All of which gave Monster and their guests one of the hottest and most respected artists going at the peak of a major international marketing campaign for a grand-slam corporate event.
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